Security printing technology center - to provide security printing, laser anti-counterfeit labels, label printing, production of anti-counterfeiting, cigarette counterfeiting, forgery sign making, wine counterfeiting, security tapes, security stickers, special labeling, food labeling and other technical knowledge

On the security printing on the impact of corporate brand, click to enter the Chinese version

Manipulation of the printing technology has improved continuously, the manufacturer must "one foot in mind," because counterfeiters can easily mimic the same print, the counterfeiters can manufacture, trade, import or sale product packaging, labeling, and even the product-itself,especially for high value-added products. Of course, some people's livelihood and protecting people's health, pharmaceuticals, tobacco, beverages and other products is the target of counterfeiters, because sales of these products, extensive coverage. So how to effectively protect the enterprise's brand reputation and interests? Acts to curb fake foreign brand for product manufacturers and workers in the same pursuit of security printing. At home and abroad in the tobacco, food and beverage, pharmaceutical and health products main features of the security printing applications and do some introduction: the dangers of counterfeit products can not be calculated with money, when brand owners lose not only the profit and sales , but also the loss of trust in the brand. The existence of counterfeit consumers do not believe the company's brand and products, because they can not determine the true and false, had to abandon the purchase. How to avoid this terrible incident occur, of course, select the security printing technology to prevent counterfeiting is one of the best means. To the market, you need simple and easy way to identify the security, which is the formation of a security printing and brand protection relationship, based on this development at home and abroad can be a lot of practical application of printing technology and security products. Foreign goods or products for use in anti-counterfeiting technology "Brand Protection" (Brand Protection). Performance security product labels, security labels are generally (security label) and tamper-evident Seals (security seal). Commercial anti-counterfeiting technology is used in more relying on the security printing technologies, and integrated anti-counterfeiting technology, in particular about the anti-counterfeiting efforts, while also taking into account the development of the times, for different means of forgery and use of the product packaging characteristics of high targeted. This point and almost domestic, because any anti-counterfeiting final total should be implemented on a paper or plastic products, to achieve the different areas for different brands of product protection. Foreign "brand protection" (in English Brand Protection) refers not only to anti-counterfeiting (anti-counterfeiting), copy protection (anti-clone), anti-fake (authentication), anti-FALSIFYING (tracing and tracking), etc.; but also tamper-evident for (tamper evident), anti-theft taking (anti-theft), anti-FALSIFYING (traceability), anti-substitution (anti-forgery) and so on. At present, the international tobacco, pharmaceuticals, food and beverage and other security protection is mainly reflected in several labels and security printing technologies: 1, high security and comprehensive security design integration of the current anti-counterfeiting security labels can see the kinds of high-end anti-counterfeiting measures, the use of anti-counterfeiting security paper (including watermark, security thread or colored fibers), holographic hot stamping, security inks, security safe design, security coding technology to improve the brand protection; visible and invisible, and semi-invisible stealth technology features facilitate the users of all levels of packaging security, recognition, identification, fake demand. For example, the Malaysian tobacco tax identification, European countries, wine, some wine label. There is a flower in the tax labels, security labels are a lot of money applied to the security level security pattern design. Not only security, and easy identification by consumers, to ensure the country's tax revenue. The most comprehensive anti-counterfeiting technology used, the level of clear and difficult to counterfeit, fake is even easy to distinguish. 2, DNA anti-counterfeit label is Australia handry's special ink technology, the use of DNA for their high-end labels on wine bottles, the use of special detection reagents can immediately identify the authenticity. This is useful for old collections and auction, effectively protecting the interests of buyers. 3, laser holographic anti-counterfeit labels (also known as laser anti-counterfeit production) and VOID technology, this large number of anti-counterfeiting technology used in high-grade tobacco, alcohol, cosmetics, health products, high-end beverage packaging and product labels, the use of laser holographic anti-counterfeiting identified in the more technologically advanced in the VOID holographic technology, a wide angle image, levels significantly, changing the optical effect of complex, high technology, more significantly different from the domestic use of hologram hologram hologram has been a part of the machine identification functions and different forms: standard, such as wine labels, wine labels sealed, labeled bottle bottle stamping identification. Spain DOMECQ BODEGAS OVD technology company uses pressure-sensitive labels to prove its Campo Viejo Rioja wine produced in the prestigious Rioja region of Spain. Rioja region of the geographical indication products companies authorized to use about 400 wineries, they have adopted this technology, optical variable image OVD security label. In addition, the high-security holographic packaging film materials in the product packaging has also been applied, the sealing part of cigarette stamping holographic logo sign, cigarette packaging films easily tear line. 4, anti-counterfeiting technology for the packaging tamper-evident seal and anti-counterfeit labels, security and tamper-evident technologies more closely, the security has become an international fashion trends. This technology ensures packaging can not be reused, that single-use requirements. At the same time these labels or seals itself must also have security features, which is a prerequisite of its widely used. Current technology for label or seal tamper with Laser holographic technology, tamper-indentation technique, easy shredding security tamper-evident technology, materials, words lifted to stay tamper technology, thin film materials, foam tamper technology. Abroad in pharmaceutical packaging, wine packaging, cosmetic packaging and other areas which are widely used. The ways in medicine and health products of the security label is particularly evident in the application, such as drugs tamper security warning box, sealed packaging label drugs in the evolution of holography, holographic foil package tablets. 5, anti-counterfeiting solutions and RFID tags FALSIFYING, anti-counterfeiting solutions FALSIFYING increasingly digital, electronic, as the use of anti-counterfeiting packaging trends, foreign called "Track and trace solutions", in addition to security, they can also help customer management and supervision of distribution and supply chain. Search platform in software support, combined with the packaging itself, serial number, the only coding, wireless chips, or radio frequency tags (RFID) products such as the circulation of the whole process of monitoring, in order to achieve the purpose of security against the management of R & D center. With the RFID tag technology, strong global demand for this and looking forward to. Wal-Mart entered the supermarket has been open to require that all goods must be with the RF tag, the "mandatory requirements" will lead the global anti-counterfeit packaging of transformational development. In short, the security label in the alcohol, drugs more widely on the application, four sentences to summarize the development of international anti-counterfeiting label technology trends: ★ more they will use different materials and techniques to prove their products. These techniques can be obvious (people can easily distinguish by the senses), can be hidden (need to use simple technology tools to identify), can be precise (only by special instruments to identify the precise identification), can also be is a combination of all three. Identify a clear hierarchy, identify the population more accurate positioning; ★ more high-tech applications, such as DNA technology, smart label technology; ★ difficult to fake, such as visual recognition technology OVD, widely used in anti-counterfeiting and brand protection; ★ tamper-evident, channeling, security, digital management, combined, integrated use of anti-counterfeiting and brand protection and for the relationship between human health, alcohol, drugs, tobacco, etc. to provide full protection.

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